Your email list is an effective way to get prospective customers and generate sales leads. In a time when the almost every server and even internet users frown at spam mails, understanding how to grow your mailing list without getting a ban or any other forms of penalty from your server administrators will be a good idea. This post leads you in the path the ethical way to do that.
Why Grow Your Mailing List
- Your mailing list gives you more trust and control over how and how you market to your customers and prospective leads.
- Many people still prefer to receive communication from companies and organisations through emails
- It is a cost effective way to promote your brand and products.
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Now, let us examine some ways of effectively growing your mailing list ethically.
1) Create remarkable email content. Your content needs to be amazing if you want people to stay subscribed and forward your emails to their friends, family, and colleagues that aren't already on your email list.
2) Encourage your current email subscribers to share and forward your emails by including social sharing buttons and an Email to a Friend button in your marketing emails. That way, you'll gain access to fresh networks, friends, and colleagues who might sign up for your list. At the bottom of your emails, include a Subscribe CTA as a simple text-based link so that those receiving the forwarded emails can easily opt-in, too.
3) Promote online contests, like a free giveaway, and have entrants sign up or submit using their email address. Remember also to promote your contests on the social media.
4) Create multiple email subscriptions. Email recipients are more likely to click through emails that have been targeted at them, so if you create multiple, targeted subscription types, you'll increase the chance that visitors will subscribe to one of them.
Also read:
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5) Reinvigorate a stale email list with an opt-in campaign. If you have an old list that you think is mostly decayed, create an engaging opt-in message and send it to your old list encouraging contacts who wish to re-opt-in and promising to remove all contacts who do not respond.
6) Add a link to your employees' signatures that leads people to a landing page where they can sign up for your mailing list.
7) Create a new lead generation offer -- like a free ebook or whitepaper -- and require visitors to provide their email address in order to download it.
8) Create a free, online tool, or resource and have users sign up with their email address.
9) Promote one of your lead-generation offers on social media like Twitter and Facebook.
10) Use your social media pages to promote an offer that requires an email address submission.
Also read:
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What is Spamming?
11) Add a call-to-action button to the top of your Facebook Business Page like register now.
12) Leverage your company's YouTube channel. Add calls-to-action and URLs in your videos to encourage people to subscribe to your list, and include links to relevant landing pages in your videos text descriptions.
13) Promote offers and email sign-up through your Google+ Page by making use of your Google+ updates and your Google+ About section.
14) Link to offers that capture email signups throughout your website.
15) When creating content for guest blogging opportunities, include a call-to-action as well as a link for readers to subscribe to your site's blog or email database.
16) Run a promotion on a partner website or email newsletter that targets a new but appropriate audience to collect email addresses from a fresh source.
17) Host a co-marketing offer with a partner -- like an ebook or webinar -- and ask them to promote the registration to their audience. After it's released, swap leads.
18) Rely on traditional marketing techniques to collect email addresses at offline events like trade shows and import them into your database.
19) Host your own offline, in-person events like meetups, conferences, hackathons, educational panels, etc., and collect registrations online using email addresses.
20) Encourage prospects in a traditional marketing campaign, like direct mail, to opt in to receive email communications.
21) Host an online webinar and collect email addresses at registration.
22) Leverage paid search advertising to link to a landing page with and email sign-up.
23) Add a QR code to your print marketing collateral that people can scan to opt in to your email database.
Think of more ideas to grow your mailing list? Share with us in the comments box.
