Google does not click the 'load more' buttons on your website
Google's John Mueller said in a webmaster hangout on YouTube that Google's probably won't see your content if it is hidden behind a 'load more' button or a scroll event.
"We render the page in a way that we take a very long viewport, like a really long monitor, and we try to load the page. Then we tell the page like 'this is your viewport, this is tall' and then we give the page time to load the content that would be visible there.
So essentially, with that setup, if you recognize that this part of the content is visible and you show it, then we'd be able to index that. That's the more guaranteed way of doing that.
The other ways, where we have to watch out for a scroll event or for someone to click a 'load more' button, something like that, that's usually something that Googlebot tends not to do.
So in particular, we don't know which which elements to click on to see if something would load. That's something where probably we would not be able to pick up that content. [...]
[Clicking buttons and waiting for JavaScript events] are things which cost time. When we do them in rendering at scale, like if we have billions of pages to do, and our systems try to optimize the time that they need and through that it's something like clicking on elements and scrolling are things that are sometimes done when we have enough resources on the side to do that but they're not something we would consider as baseline indexing."
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It's better to pre-render JavaScript pages
If your website uses a lot of JavaScript, it is better to pre-render your pages. That's what Google's Aleksej Dix said at a Google's Webmaster Conference.
Server rendering generates the full HTML for a page on the server in response to navigation. This avoids additional round-trips for data fetching and templating on the client, since it’s handled before the browser gets a response.
Rendering on the server makes it possible to avoid sending lots of JavaScript to the client, which helps achieve a fast Time to Interactive (TTI). With server rendering you’re just sending text and links to the user’s browser.
With server rendering, users are unlikely to be left waiting for CPU-bound JavaScript to process before they can use your site.
This is important if your want to get better rankings
If you have a JavaScript based website, you should use server side rendering if the website is public, and if the rankings of the website on search engines are important. You do not need SSR if the website is not public.
In short: If you want to get high rankings on Google, use server side rendering if you have a JavaScript based website.
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What creators should know about Google’s product reviews updatebookmark_border
Google Search is always working to show the most useful and helpful information possible, through testing, experimenting, and review processes. From this, we know people appreciate product reviews that share in-depth research, rather than thin content that simply summarizes a bunch of products. That’s why we’re sharing an improvement to our ranking systems, which we call the product reviews update, that’s designed to better reward such content.
This update is going out today and only involves English language reviews for now. We believe this will further help those producing rich content in the product reviews area.
Although this is separate from our regular core updates, the advice that we provide about producing quality content for those is also relevant here. The overall focus is on providing users with content that provides insightful analysis and original research, and is written by experts or enthusiasts who know the topic well.
For those creating content, here are some additional useful questions to consider in terms of product reviews. Do your reviews:
- Express expert knowledge about products where appropriate?
- Show what the product is like physically, or how it is used, with unique content beyond what’s provided by the manufacturer?
- Provide quantitative measurements about how a product measures up in various categories of performance?
- Explain what sets a product apart from its competitors?
- Cover comparable products to consider, or explain which products might be best for certain uses or circumstances?
- Discuss the benefits and drawbacks of a particular product, based on research into it?
- Describe how a product has evolved from previous models or releases to provide improvements, address issues, or otherwise help users in making a purchase decision?
- Identify key decision-making factors for the product's category and how the product performs in those areas? For example, a car review might determine that fuel economy, safety, and handling are key decision-making factors and rate performance in those areas.
- Describe key choices in how a product has been designed and their effect on the users beyond what the manufacturer says?
We hope the guidance offered here is helpful. Also be sure to review our Providing better product information for shoppers post for more general advice about how to present shopping-related information. Beyond that, you can also find advice about creating good content with the resources that we offer on Google Search Central, including tools, help pages and our forums.
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Four Basic Elements of Google SEO
Organic search engine optimization (SEO) is important if you want to get new customers. Good visibility in the organic results of Google and other search engines leads to more website traffic. More website traffic leads to more orders and more revenue. You're leaving a lot of money on the table if you do not optimize your website.
Google wants to create a good experience for searches. That's why it is important to show good websites in the search results. If the search results are good, people will come back to Google.
SEO helps you to optimize your web pages so that Google picks them for the search results. How do you optimize your web pages for high rankings? What do you need to get at the top of the search results?
There are four basic elements
Google uses many different ranking signals. When you start, you have to focus on the most important four basic elements:
1. You have to provide a solution to a problem
According to Google, searchers want to "know, go, do, or buy". Your web pages should address these needs. If a searcher wants to know something about a topic that is related to your business, your web pages should contain the answer. If a searcher wants to buy something that is offered by your business, it should be easy to find on your web pages, etc.
Your website should contain pages that address the needs of searchers. Create content that is better than the content of your competitors.
2. Your web pages must be easy to use
A positive user experience is very important. Good content won't help your rankings if it cannot be found on your website. As friends and colleagues for feedback. As them to find a particular page on your website, or ask them to perform a particular task. Was is easy for them?
Can you read your web pages on a mobile phone? More than half of all website visitors will view your web pages on a mobile phone. If your website isn't easy to use on mobile phones, you will lose many customers.
3. Your website must not contain technical errors
Even if your website looks okay to visitors, there can be things behind the scenes that prevent search engines from indexing your pages. For example, the wrong HTTP status code will keep search engines away.
There are many other technical things that can influence the position of your web pages on search engines.
4. You need good links from other websites
When other websites link to your own website, they show Google that they like your page. The more good external websites link to your site, the higher your rankings will be. The quality of the links is much more important than the quantity of the links. Getting a good link from a related blog that has many visitors will help your website much more than 10 links from automatically created forum profiles.
Monday, May 31, 2021
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